KPJ launches ‘Pink Stories’ to encourage early cancer detection

KPJ Healthcare Berhad’s new initiative, Our Pink Stories, invites people to breast cancer survivor stories. The launch, headed by Puan Jasimah Hassan, Executive Director of KPJ, was held in KPJ Damansara Specialist Hospital.

Among those present in the audience were KPJ Management, guests, patients, and representatives from the Islamic Medical Association Malaysia's Response and Relief Team (IMARET), the National Cancer Society of Malaysia (NCSM) and the Breast Cancer Foundation of Malaysia. Also present were well-known celebrities, singer Fauziah Latif, and model, actress, and television host Amber Chia.

 “The objective of Our Pink Stories is to create an annual platform for us to share stories – of survival, of partnership and of strength – as we face breast cancer head on, together,” said Jasimah.

Screening for and detecting cancer in its early stages could significantly reduce breast cancer death rates in the long term.

“When cancer is diagnosed early, more treatment options are available and there is a better chance of survival.  As mammography has long been the mainstay of breast cancer detection and is recognised as a screening test proven to reduce mortality, KPJ wants to open doors for more women, regardless of nationality, to undergo screening,”Jasimah elaborates.

KPJ aims to become an oncology hub in Malaysia and the region, with 25 hospitals located nationwide, two hospitals in Indonesia, one hospital in Thailand, and another in Bangladesh. KPJ also has four senior living care centres, one each in Kuala Lumpur, Sarawak, Pahang, and Australia.

In addition, KPJ Healthcare University College (KPJUC) offers healthcare-related programmes, from Foundation to PhD.

KPJ also aims to empower communities through public health screening sessions, health talks and other events. The company’s corporate social responsibility chapter, Klinik Waqaf An-Nur (KWAN) initiative, has served more than 1 million patients since the inception of the first KWAN clinic in 1998, in Johor.  Today, KPJ Hospitals manage a KWAN network of 1 hospital in Johor, 20 clinics throughout Malaysia and 5 mobile clinics.


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